Patient Recruitment

3H Group runs the clinical trial information website “Seikatsu-Kojo WEB”. People who are interested in clinical trials register to become members of “Seikatsu-Kojo WEB”. Registration information including disease, medication, blood type data, etc. are stored in our database. This makes it possible to pinpoint highly-suited candidates for each protocol. Members can be approached in many ways such as through uploading study information on the website, outbound and inbound from contact center, direct mail, e-mail magazines, etc. Our volunteers have high interest in clinical trials so the consent rate is extremely high.

We deal with all types of advertising such as newspaper, TV, radio, magazines, web ads and in-transport advertising. We also strategically place advertising materials in pharmacies, post offices, and clinics. While working within the confines of GCP, the Promotional Code and Pharmaceutical Affairs Law, it’s possible to create highly-effective advertisements with patient insight by using our company’s unique techniques and patient research.

Certain target groups are difficult to reach by media outreach. For example, the senior population. In this case, we can employ a direct recruitment approach by holding offline recruitment events. In the past, we have done bone density scanning for osteoporosis protocols in places where the target groups are likely to gather, such as shopping malls. Furthermore, by corresponding face-to-face, we are able to provide more detailed information and give a greater sense of security than we can with advertisements or on the internet. This way we can promote clinical trials while also getting closer to the patient.

Investigative sites run many trials simultaneously. To increase the priority of our trials within this, we measure their differences with other trials. Based on the analysis of our specialists who understand the clinical trial environment, a precise patient profile for the protocol is made and the corresponding clear, patient-centric concept is created: a logo, copy, and a message… the complete package! Our tools strengthen the trial impression and simplifies the explanation process for the physician in charge and the CRC. This is what we call active support.

In trials that demand a large number of cases, in addition to focusing on patients who have already been diagnosed, we also focus on those with underlying illness or have a risk of contracting it by carrying out “disease awareness” campaigns. We’re involved in over 500 trials every year and can utilize our know-how to create advertisements targeted toward doctors and form the most strategic approach by conducting surveys. Since our company takes care of everything from patient analysis to planning, writing, tool creation, and even contact center duties, you can reduce both manpower and costs.